ZEEL to sponsor ~75% of Kyoorius Creative Awards entry cost

Zee Entertainment Enterprises Ltd (ZEEL) and Kyoorius Communications have joined hands for an initiative aimed at democratising the overall advertising awards ecosystem. 

Punit Goenka, MD & CEO, ZEE & President, International Advertising Association (IAA), and Rajesh Kejriwal, Founder & Director, Kyoorius, have announced a significant change to the entry process to the Kyoorius Creative Awards. The disruption is provoked by the acknowledgement of the challenges faced by the creative fraternity, and encourages increased participation while significantly reducing their award entry budgets. 

ZEEL has announced that it will fund ~75 per cent of the awards entry cost incurred by the creative agencies, making their participation in the Kyoorius Creative Awards much easier and significantly more cost-efficient. Recognising the budget constraints and immense pressure on margins experienced by the agencies, ZEEL has announced this support to ensure that every creative work finds its due share of recognition and appreciation. 

A significant reason for ZEEL’s support to the advertising fraternity is the fact that, as an entertainment company with strong and established businesses in the realm of broadcast, films, music, digital and live entertainment, the company has been a direct beneficiary of the immense creative talent of the industry. With this initiative, ZEEL recognises and applauds the creative quotient of the industry, which complements the entertainment environment through the creation of television commercials, and the significant contribution of the community through their involvement in TV programming, films and content for digital platforms. 

Commenting on the development, Goenka said, “We are extremely proud of our symbiotic relationship built with the advertising fraternity, both media and creative, in this journey of entertaining the world. We firmly believe that no creative work should be deprived of being showcased, appreciated or recognized due to commercial constraints. Our association with the Kyoorius Creative Awards enables us to make this disruptive and much-needed change in the current ecosystem. I am glad that this initiative is also in line with IAA’s overall approach of democratizing the advertising world.” 

Kejriwal added here, “As we step into the seventh year of the Kyoorius Creative Awards, it gives us a great sense of satisfaction to witness the immense support expressed by the creative community and marketers. This initiative would not have achieved the success levels which it has without the investment of time and energy of all the players in the value chain. We are delighted that ZEE has taken a yet another thought leadership stance by supporting the creative community through its association with the Kyoorius Creative Awards. The support from ZEE will not just democratise the awards ecosystem, but will also disrupt the existing power structures.” 

Final deadline for entries for the Kyoorius Creative Awards is April 10, 2020. The entries will be judged in the period between April 23 and 25, 2020. In-Book winners will be declared in May 2020, while the Awards Night will be hosted on June 5, 2020.


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