Zegna and Riva 1920 partner together for Salone Del Mobile
Zegna and Riva 1920 are proud to introduce a new collaboration grounded in a shared commitment to sustainable practices and the highest standards of Italian craftsmanship where style and design come together to protect the planet. At the Salone del Mobile design fair this September, the two heritage brands partner together to enhance their respective sustainable ethos and love of nature. Salone del Mobile, which celebrates fine Italian furniture design, is the perfect moment to share the conscious mindsets that unite Zegna #UseTheExisting project and Riva 1920 eco-natural living concept, as leading brands that take care of the world we live in.
Preserving the environment for future generations is the message at the core of Zegna and Riva 1920’s common mission and vision. At Zegna, responsibility towards the environment and the community has always been a fundamental value, and with the #UseTheExisting project we continue the sustainable path, honouring a 111 year legacy of commitment towards a future of zero waste. Launched by Artistic Director Alessandro Sartori with the Ermenegildo Zegna XXX Winter 2019 Collection, and developed with the expertise and innovation of Zegna Group’s textile division, #UseTheExisting is an evolutionary commitment that actually permeates all the brand’s collections, with this project Zegna aims to create not only new fabrics from existing ones, but also to create new fabrics from existing fibres and remnants.
At Zegna Milanese flagship store, in Via Montenapoleone, the set up showcases some of the resulting #UseTheExisting garments that are tailored in Italy to unparalleled luxury standards as well as Riva 1920’s philosophy for eco natural living as exemplified through its use of Kauri. Riva 1920 gives Kauri a new life by using the millennial wood extracted from under the earth after being buried for centuries in New Zealand and produces design masterpieces from this unique type of wood with a history that dates back to the Jurassic era. Symbolizing revival, the rare beauty of Kauri furniture is on display at the fair in the form of two Kauri tables, one Kauri stump and one Briccole bookshelf - Briccole are the unquestioned main characters of Venice, which lead the boats and mark the Lagoon low tide.
The sustainable initiatives of Zegna and Riva 1920 weave together the two brands’ love of nature and the creation of timeless products that are produced consciously, in Italy, to impeccable standards of beauty and craftsmanship. Standing in opposition to a culture of disposable products, the partnership combines the common ground they share in protecting the environment, building a better world for tomorrow.