ZenithOptimedia Group appoints Saswati Sinha

ZenithOptimedia Group announced the appointment of Saswati Sinha as Head Of Talent and Human Resources, India. Based out of Gurgaon, she will be taking charge of ZenithOptimedia Group’s pan India operations including ZenithOptimedia, Performics, Resultirx, Newcast and Ninah. 

Anupriya Acharya, Group CEO ZenithOptimedia India, said “Given our growth journey, diverse offerings that need both specialists and integrators and the fast evolving media market with shortage of skilled talent, we needed to accelerate our talent and training agenda. Saswati’s experience in different industries and geographies spanning Media, Advertising and ITeS and a strong understanding of managing growth and training requirements in the new world made her the perfect choice for this role. Am glad she has chosen to join us.”

Speaking on her appointment Saswati said “I am very excited to join ZenithOptimedia as I believe talent intensive industries are places where Human Resource function has a critical role to play. ZenithOptimedia believes in people and building a strong culture of values, performance and realize the importance of nurturing talent. I am looking forward to a positive journey”

Saswati joins ZenithOptimedia Group with more than 16 years of experience in the field of human resource development and has worked with companies like JWT, Evalueserve and Cyber Media. Her last assignment was at Cheil Worldwide SW Asia where she was the Head of Human Resources for the region and as part of the major growth journey she on-boarded teams of diverse skills spanning from Retail, Digital, Media, Activation, Mainline and developed talent programs across the region. Cheil India grew from 70 people when she joined to more than 500 people in a span of two and a half years. She has also managed global mandates in various geographies across the world including Chile, China and Romania.