ZEUX Innovation wins 2023 Red Dot Design Award for Artium Academy
ZEUX Innovation, one of India's leading UX design and innovation firms, has won the distinguished Red Dot Design Award 2023. This recognition has been secured within the Brands & Communication Design category, and it stands as a testament to the remarkable prowess showcased through the firm's unparalleled UX design efforts. The recognition is specifically attributed to the exceptional work undertaken for Artium Academy, the nation's preeminent integrated music-tech platform. The achievement reaffirms ZEUX's commitment to delivering outstanding and innovative UX design solutions in the competitive global design landscape.
Commenting on this feat, Saurabh Gupta, Co-founder, ZEUX Innovation said, “This recognition is truly an incredible achievement for us at ZEUX Innovation. It stands as a testament to the unwavering passion, dedication, and ingenuity of our exceptionally talented team. We are constantly driven to create user-centric solutions that revolutionise how people interact with technology and digital products. Our endeavours with the Artium Academy have led to increased engagement, enhanced satisfaction, and a retention rate for the app that has surged by up to 400%. The app currently boasts an impressive rating of 4.7/5”.
Co-founder, Hemal Gathani, also expressed his views on this achievement, he said, “Over the years, we have built an impressive track record of success, consistently delivering outstanding designs for clients across industries, including e-commerce, healthcare, finance, and technology. This recognition validates our continuous pursuit of innovation in the realm of UX design. We extend our gratitude to the esteemed Red Dot Awards’ jury and everyone who has supported us on this journey”.
Co-founder of Artium Academy, Vivek Raicha said, “Facing a challenge of low user engagement and conversion, we engaged with ZEUX Innovation. Through their results-driven UX design approach, we not only accomplished a remarkable increase of up to 400% in retention for the Artium Academy app but also secured an impressive rating of 4.7/5. ZEUX adeptly grasped our requirements and skillfully translated them into exemplary UX practices, thus shaping the comprehensive digital experience for both students and teachers at Artium Academy".
The esteemed jury of the Red Dot Design Award, meticulously assessed entries based on criteria such as design innovation, functionality, aesthetics, and overall user experience. In the competition, ZEUX Innovation's exceptional work shone through as they adopted UX principles like the Progress principle, Gamification, Cognitive limitation, and Network effect to establish a compelling brand image for Artium Academy's pre-login and post-login interfaces. The firm’s approach resulted in a well-integrated musical ecosystem that brings together users on a single platform, empowering them to monitor their performance and assignments. Simultaneously, it also allows teachers to seamlessly assign and evaluate tasks, monitor earnings, and deliver immersive learning experiences.
In the realm of global recognition, ZEUX Innovation stands shoulder to shoulder with illustrious brands such as Porsche, BMW, and others, all of whom have been honored with prestigious Red Dot Awards for their groundbreaking achievements. Similarly, the Philips OlfaPure 7000, a fragrance dispenser designed for car interiors, also secured this prestigious accolade in the product design category. Additionally, the ThinkPad Z13 Gen 2 earned recognition for its sustainability initiatives and top-notch technology tailored for young professionals spanning Generation Z and millennials. These achievements reinforce ZEUX's standing among the most prestigious brands globally.