Zicom Partners with INOX & Carnival Cinemas to Make Consumers “Street Smart”
Zicom Electronic Security Systems Ltd., India’s leading electronic security and surveillance company, recently partnered with INOX and Carnival Cinemas across eight metro cities – New Delhi, Mumbai, Gandhinagar, Faridabad, Gurgaon, Bangalore, Kalyan, Navi Mumbai, Pune, Thane, Chennai, Hyderabad, Kolkata, Ahmedabad, Gaziabad and Noida for a brand engagement activity for their recently launched Vehicle Passenger Safety Solution, Street Smart.
Since 1995, the company has been a household name in the field of safety and security. As a leader in the security domain, ZICOM has strived to provide and ensure all-round security and therefore peace of mind to all its customers. The company in 2013-14, identified the power of IoT and leveraged it to benefit consumers with its offerings. Following this ZICOM’s core focus has been towards creating IoT based safety solutions for everything that is a part of a person’s daily life. Zicom Electronic Security Solutions had recently launched “Street Smart” which through the power of artificial intelligence & Bot technology caters to the safety concerns of the discerning road traveller.
Following the product launch, towards a step to create further awareness and educate road pedestrians on how they can safeguard themselves while travelling, the company is undertaking an on-ground engagement activity at leading multiplexes like INOX & Carnival Cinemas across eight metro cities in India.
At the movie screening, before the film begins and after the lights go out, there will be an audio announcement stating that a Black Sedan has been wrongly parked. The act will seem genuine to get the attention of the audience. This will follow by the commentator highlighting how Street Smart can help a consumer against such inconvenient events
The company is positive that this activity with enable them to connect better with the consumers and grant a better understanding of the exclusive features of the product.
Speaking about this activity, Forum Shah, Manager Marketing, Zicom Electronic Security Systems Ltd. said, “Street travel has become the norm of the day today. Yet while most of us travel by road for work or leisure, not many of us are prepared for unfortunate situations that could arise. At Zicom Electronic Systems we believe that “Prevention is best”. Since we launched Street Smart, early this year, we have been confident about the value in terms of safety & security that our product will be able to offer travelers on the road. We are hopeful that our recent on-ground activation will help us to develop a better connect with our audience.”