Zomato shocks Mumbai Metro travelers with 60% Off Chaatkopar surprise!

Zomato recently pulled off a clever marketing stunt in Mumbai's metro, where station announcements were playfully altered to say "Chaatkopar" instead of "Ghatkopar." The tactic leveraged the city's fast-paced lifestyle and hungry commuters, offering a 60% discount to those attentive enough to notice.

This targeted approach is strategic, considering Mumbai's status as a key market for Zomato, where such tactics resonate strongly. In contrast, such stunts might not be as effective in Tier II or III regions, where building user engagement requires a different approach.

The data from Zomato's 2023 trends reveal Mumbai as a hotspot for foodies, with a resident placing a remarkable 3,580 orders last year. Additionally, Maharashtra ranked second, after Delhi, in demand for 'chaat' based on Zomato's food-ordering data.