zoOm is once again the no.1 Rockstar of Bollywood!

From Bollywood news to gossip to latest blockbusters, zoOm is the preferred channel for all things Bollywood and leaving the competition behind has established itself as the no. 1 in youth genre. The channel has emerged triumphant yet again with the 33 GRPs. (Source: TAM Media Research, SEC 15-24 AB, HSM 1 million+, Weekly data for wk 48)

This win has been due to Bollywood centric content comprising of popular shows like "zoOming in with Omar' which features intimate chats with A-Listers like Vidya Balan, Deepka Padukone, Bipasha Basu, Imran Khan and more. Also pushing the channel to the top slot was, the "Bollywood Big Story' episode that focused on the controversial topic of "How gay is Bollywood'. Bolstering viewership figures was the show that allows viewers to pick up the phone and chat with their favourite celebrities, "Star Chitchat'. Clearly innovative content coupled with insight on the youth preferences has seen zoOm rightly dawn the mantle of India's No. 1. Bollywood Channel.

With 1.2 million fans and over 2 crore impressions every week on facebook, zoOm has a strong foothold amongst viewers and their fellow audiences. Another victory states that zoOm's channel on YouTube has reportedly crossed 520 million video views becoming the second largest channel on Youtube in India. zoOm has also successfully managed to preserve its previous viewership ratings and with their constant efforts to connect with its audience through its various mediums, it's no surprise that zoOm has been the most viewed Bollywood channel.