Zoom launches Bollywood IVR portal

The lifestyle and Bollywood channel Zoom has launched a interactive voice response portal for the young Indians. SO as to reach the consumers anytime or anywhere. The channel is targeting the 15-34 age group.

The users can dial 58888901 from their mobile phones to the latest updates on Bollywood movie reviews, gossips, star interviews, and contest.

The channel has also launched a movie SMS service, through which users can get information on movies by sending a text message with the name of the movie name to 58888.