ZOOM launches Yaar Mera Superstar, the #UltimateBollywoodHangout

Did you know that Shah Rukh Khan’s first jeep was repossessed by the bank? That Varun Dhawan likes it when the woman is in the driver’s seat? That Kriti Sanon loves bike rides? Well, these and many more revelations shine bright in the launch episode of ZOOM’s new show, Yaar Mera Superstar, the #UltimateBollywoodHangout which features the Badshah of Bollywood, Shah Rukh Khan along with young heart-throbs Varun Dhawan and Kriti Sanon in sparkling conversations with anchor Garima.

Fans of Bollywood stars have seen their favourite celebrities walk the red carpet, pose on glossy magazines and, of course, larger than life on massive hoarding and on the silver screen, but now, ZOOM, the No.1 Bollywood channel, is bringing its viewers a chat show which will present these Bollywood stars in a never-seen-before cool, fun and nautanki avatars.

The channel has got on board celebrity anchor Garima Kumar to host the #UltimateBollywoodHangout that will add to the class, fizz and current line-up of ZOOM.

The show is a weekly, launching on Tuesday, the 15^th of December at 7.30 pm. However, in its first week, it will air twice: On Tuesday the 15^th it will feature the star cast of Dilwale, ie Shahrukh Khan, Varun Dhawan and Kriti Sannon, and the very next day, i.e. Wednesday the 16^th of December, a fresh episode featuring the star cast of Bajirao Mastani (Deepika Padukone and Ranveer Singh) will air. Thereafter, there will be one episode every Tuesday at 7.30 pm on ZOOM. 

Viewers will watch as Garima makes their favourite superstars do the things one can do only with one’s closest friends – playing with SRK’s dimples, riding piggyback with Deepika Padkone, an auto ride with Varun, working out with Alia, and lungi dancing with Ranveer. Through the show, Garima will present the warm, human and very personal aspects of the stars, making them ‘spill the beans’ about their professional and personal lives in a candid, fun and totally unpredictable interactive format.

Sunder Venkatraman, VICE PRESIDENT & PRODUCT HEAD, ZOOM said, “We are delighted to announce the launch of Yaar Mera Superstar, the UltimateBollywoodHangout. These Bollywood actors have been idolized and revered by millions of admirers and fans and ZOOM yet again will bring them up, close and personal for their viewers.  The show, hosted by Garima, will witness celebrities doing never-seen-before things that the audiences will love them for. We believe Yaar Mera Superstar will further strengthen our portfolio of highly entertaining and informative shows which also include Funtanaatan and Planet Bollywood, among others.

 As a part of the digital promotion plan, the channel is promoting the show across its social media pages. ZOOM, on the 8th of December, had held a contest with #DilwaleOnZoom wherein followers had to guess the name of Garima’s new show on ZOOM. Followers retweeted several times to see the entire logo and guess the name of the show. Lucky winners got props autographed by Shah Rukh Khan, Varun Dhawan and Kriti Sanon. The channel had put up the first part of the logo, ‘Yaar’, which was blurred, and made it clearer on the maximum number of retweets it got. The same was done for the remaining words in the name of the show. As a result, #DilwaleOnZoom was trending across  India.

Additionally, the channel uploaded several sneak peeks of the Yaar Mera Superstar Dilwale episode and the videos are receiving thousands of views.The debut week of the show will also have an episode aired on 16^th December, Wednesday at 7.30 pm. From the following week, the half-hour episodes of ‘Yaar Mera Superstar’ will air once a week.