2015 Midas Report :McCann No. 1 in Financial Advertising
The Midas Awards® for the World’s Best Financial Advertising℠ team announced the 2015 Midas Report rankings. The Midas Report, unveiled in 2010, was launched to recognize and rank the most successful global companies in the financial and marketing communications industry. The Midas Report creative ranking system is based on points earned for winning entries and provides a historical account of the highest ranking companies within the competition. Midas Report points are calculated as follows: King Midas Award, 9 points; Midas Award for Innovation, 7 points; Gold Ingot Award, 6 points; Silver Ingot Award, 4 points; and Finalist Certificate, 1 point. This year’s Midas Report rankings were extremely competitive. Agencies from around the globe with a robust number of points competed for coveted slots. McCann XBC New York scored the number one slot with 96 points, up from last year’s number one by 31 points.
Rank
|
Company
|
City/Country
|
Points
|
1
|
McCann XBC
|
New York City, USA
|
96
|
2
|
The Jupiter Drawing Room
|
Johannesburg, South Africa
|
79
|
3
|
FP7/DXB (Part of McCann Worldgroup)
|
Dubai, UAE
|
76
|
4
|
Publicis NA
|
New York City, USA
|
52
|
5
|
King James Group
|
Cape Town, South Africa
|
51
|
6
|
BBDO Toronto*
|
Toronto, Canada
|
31
|
7
|
Diamond Integrated Marketing
|
Toronto, Canada
|
30
|
8
|
R/GA
|
New York City, USA
|
26
|
9
|
Joe Public
|
Dubai, UAE
|
22
|
10
|
Leo Burnett Chicago
|
Chicago, USA
|
21
|
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