3 Idiots released for 100 people

The film's first show was shown to at least 100 people from different age groups to get their view.

The chosen ones have been - lead actor Aamir Khan's teenage son Junaid's classmates, a group of middle-aged women, and some big trade names.

Those who had seen 3 Idiots were given a Non Disclosure Agreement or an NDA to sign before they entered Vinod Chopra's editing studio where the sneak previews were held.

This is happening for the first time in the history of Bollywood. It seems recession hit Bollywood is adopting every technique to make the films successful.