3 in 4 Indians polled claim to be happy: Ipsos IndiaBus Happiness Monitor

How happy are Indians? And how happy are Indians about their various aspects of life?

Ipsos IndiaBus Happiness Monitor conducted  over 5 months and 5 waves shows almost 3 in 4 citizens (73%) claim to be happy in April 2023 and happiness levels have more or less stayed steady, with minor uptick or downtick over the last 5 months. Ergo, Indians are a happy bunch of people.

Interestingly, happiness is not just a state of mind. It is tangible and various aspects of life are the contributing factors.

For instance, Indians claim to be most happy about their family (74%), friends’ circle (65%), health (64%) and neighbours (57%). Comparatively lower happiness levels were seen towards  economic/ financial condition (53%), situation of country (50%) and situation of the world (45%).      

 

Apr-23

Mar-23

Feb-23

Jan-23

Dec-22

Base (Overall)

4253

4463

4366

4221

4314

Overall Happiness

73%

75%

72%

68%

69%

Health

64%

65%

65%

62%

64%

Economic condition or financial condition

53%

52%

49%

46%

49%

Family

74%

73%

73%

70%

70%

Friend circle

65%

64%

63%

58%

60%

Neighbours

57%

57%

55%

52%

53%

Situation of country

50%

48%

44%

43%

46%

Situation of the world

45%

44%

41%

40%

42%

Base (At a filter of employed (Full + Part + Self)

2180

2265

2246

2126

2227

Colleagues/ Business Associates

61%

61%

58%

54%

56%

Employment or work

62%

61%

60%

59%

61%

“Post pandemic the hierarchy of happiness inducing priorities have undergone a bit of a rejig. Happiness is anchored around family, good health and a circle of friends, and these are the most

Media
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Media