Urban Indians turn more unhappy in July 2023: Ipsos

The July wave of the Ipsos IndiaBus Happiness Monitor shows overall happiness levels have seen a 3 per cent dip in July 2023, over the previous month – so after a slight dip in June 2023, urban Indians have become more unhappy in July 2023. 

Further, happiness levels have dipped across all parameters that contribute to happiness. Whether health, economic conditions, family, friends’ circle, neighbours, situation in the country and situation in the world etc., barring work and colleagues/ business associates, both these areas have seen a surge, as executives have started going back to work and interacting with colleagues in person.  

Interestingly, factors inducing maximum happiness in the pecking order were family (71%), health (65%), friends’ circle (62%), work or employment (61%), colleagues/ business associates (59%), neighbours (54%), economic conditions (51%), situation of the country (46%) and situation of the world (42%). 

Summarizing the findings of the July Happiness wave, Parijat Chakraborty, Group Service Line Leader, Public Affairs and Corporate Reputation, Ipsos India, said, "Urban Indians may seem less happy over the previous month and also around personal relationships, personal health, social fabric, but they are seemingly happier at the workplace and around colleagues. Dependence around relationships to provide happiness has somewhat lowered and work is compensating and a healthy work environment is satiating and happiness inducing. They also spend their large part of the day at the workplace. At the same time, citizens are absolutely clear about what matters most to them. Family, health, friends’ circle, neighbours are most happiness inducing and take precedence over the rest. Happiness Monitor keeps tabs on what makes citizens happy. Because happy citizens equal happy nation which is good for the overall wellbeing of how the nation is doing." 

Ipsos IndiaBus is a monthly pan India omnibus (which also runs multiple client surveys), that uses a structured questionnaire and is conducted by Ipsos India on diverse topics among 2200+ respondents from SEC A, B and C households, covering adults of both genders from all four zones in the country. The survey is conducted in metros, tier1, tier 2 and tier 3 towns, providing a more robust and representative view of urban Indians. The respondents were polled face to face and online. We have city-level quota for each demographic segments that ensure the waves are identical and no additional sampling error. The data is weighted by demographics and city-class population to arrive at national average. For happiness index, two waves rolling data were used. Rolling data is calculated as an average of 2 months data point. 

Data collection is done in every month and the results are calculated on two-months’ rolling sample.