4am Worldwide bags Digital, Creative & Social Media Mandate for Nexus Malls
After an extended evaluation process, 4AM Worldwide, a multi-disciplinary creative communication firm, was handpicked to manage the integrated digital marketing mandate for Nexus Malls. The firm will build and manage the complete digital presence of Nexus Malls. This mandate is in addition to the existing Nexus Malls website design and development that is being executed by the 4AM Worldwide team.
Nishank Joshi, CMO, Nexus Malls, said, “4AM Worldwide demonstrates a strong understanding of the retail category at large. This expertise combined with their penchant for experimentation & innovation makes them the perfect partner in our rapidly growing industry. Their team is hungry, diligent and pays a strong attention to detail, something that became evident in the multiple discussions we’ve had over a period of time. We are at an inflection point in the journey of the Nexus Malls brand and are glad to have 4AM Worldwide as our partners.”
Speaking about the win, Anand Nair - Co-Founder and Chief Creative Officer - 4AM Worldwide stated “We are delighted that Nishank and team have entrusted us with this exciting opportunity to work on India’s largest mall brand. We see this not just as a digital marketing mandate, but a chance to truly raise the bar with offline technology integration along with some innovative social media work. We look forward to executing the Nexus team’s vision for the brand and playing a part in their aggressive growth plans for the year ahead”.
The creative and business leadership at 4AM has successfully built numerous brands across diverse categories, from naming and identity design to managing integrated campaigns across TV, print, outdoor, radio, digital & events.
4AM attributes this success to the deep research and landscape understanding the team does before embarking on any new domain or brief. The company's portfolio includes clients from various sectors starting from BFSI, Film and Media, Government & PSU, Education, Real Estate, Construction Materials to E-commerce.