6 in 10 urban Indians are nervous of impact of AI on products & services

Interestingly, awareness around AI was seen to be quite high among urban Indians with at least 2 in 3 Indians (64%) claiming to have a good understanding of AI and further 6 in 10 (62%) claiming to know about the products and services that use AI.

Feelings around AI were seen to be a mixed bag: While more number of urban Indians polled were seen to have a lot of positive sentiment towards AI with 2 in 3 (65%) believing products and services using artificial intelligence have more benefits than drawbacks and 66% claimed to
be excited about products and services using AI, 58% Indians were nervous about products and services using AI.
Though trust around AI was of cautious optimism: 64% of urban Indians polled said they trust companies using artificial intelligence to protect their personal data; 2 in 3 urban Indians (67%)  trust AI to not discriminate or show bias towards any group of people; and 67% said they trust
companies using AI as much as they trust other companies.

Will AI improve life?

Urban Indians displayed polarized views on whether AI would make things better in the next 3-5 years: 57% urban Indians believe the amount of time it takes me to get things done will improve due to AI; 1 in 2 Indians (50%) feel their health will improve due to AI; 48% believe their job will get better due to AI in the next 3-5 years; 1 in 2 (54%) believe the Indian economy will get better due to AI; 57% Indian citizens believe their entertainment options (television/video content, movies, music, books etc) will get better due to AI. Summarizing the findings, Amit Adarkar, CEO, Ipsos India said, "AI is of late the new buzzword with ChatGPT almost expediting the adoption of AI and most sectors deliberating on how AI can be incorporated in their strategy, to improve how they do business. Our survey presents interesting views around AI across the 31 markets polled and particularly for India – while on one hand there is urgency in adoption of AI and positive sentiment around the positive impact of AI on day to day life, there is also fear palpable around the impact of AI on jobs and how it could lead to disruption. It will be interesting to see how it will playout and unfold. But definitely AI will make the delivery process highly efficient and competitive"