92.7 BIG FM emerges as No.2 station in Hyderabad: RAM Report

92.7 BIG FM backed by its innovative and enriching content, has yet again dominated the city of pearls emerging as strong No.2 station as per the first ever RAM (Radio Audience Measurement) ratings in Hyderabad for the week 27-34. The findings have added many feathers to its cap and brought many more cheers to the station. Below are the key highlights.

BIG FM reaches to a stupendous 47 L audiences but also has emerged as No.1 station with the highest reach in the below target audiences key for an advertiser

· Male listeners (All, 12+)

· Core Category TG i.e., 25 ' 34 yr, (ALL SECs) who traditionally has highest purchasing power

· SEC A (M/F)

BIG FM Hyderabad has always done benchmark innovations not just within radio space but across media brands in AP. It's the only media brand that had pioneered maximum 360 degree Intellectual Properties spread across entertainment genres led by a radio station viz., BIG TELUGU MUSIC AWARDS, BIG TELUGU MOVIE AWARDS, BIG TELUGU TELEVISION AWARDS, BIG TELUGU RISING STAR AWARDS, BIG GREEN GANESHA etc., all within a year's time.

Its content superiority is evident from the fact that its breakfast show HAPPY MORNINGS & its RJ Shekar have been awarded by IRF (Indian Radio Forum) for the last 4 years in a row. Its No.1 in mid-morning time band. Its Hindi & Telugu music & programming mix truly reflects bilingual nature of Hyderabad city bringing its listeners the very best in radio.

Commenting on BIG FM climbing up the charts in the RAM ratings, Ramesh Bhaskar, Head ' Operations, 92.7 BIG FM commented, "We are excited to see high penetration numbers for radio as a category in hyderabad & significant reach no.s for BIG FM in the first RAM sweep. The recent ratings encourage us to continue our efforts in providing enriching content for our listeners. Hyderabad station has always led innovation within our network and that's truly paid off as we can see that our station emerged No.1 among key audiences that matter to the advertiser. These RAM findings will help us fine-tune our offering in serving the listeners better and emerge stronger in the coming months"