93.5 RED FM Kolkata goes LIVE from a Hoarding Studio

93.5 Red FM Kolkata has ushered in its 10 year celebrations in style! After 10 back to back concerts across the city, it has now started with a series of 10 radio shows to be hosted LIVE from a studio built on a hoarding on the very busy Camac Street!

In an unprecedented activation in Kolkata, Red FM’s evening prime-time show U-Turn will go live on-air from this hoarding studio for 10 consecutive days from today. Other RJs and prominent celebrities will join RJ Praveen of U-Turn in this.

The entire activity is being promoted through an extensive media plan, covering TV, print and digital; besides OOH.

Red FM Kolkata’s 10 year celebrations, including the concerts and hoarding studio shows, are under the flagship banner of Red Live – the live events property of Red FM. And Kolkata has been promised a month-long entertainment spectacle in this.

Raving about the event, Nisha Narayanan, Chief Operating Officer, Red FM, said, “93.5 RED FM is the first radio station in the country to create such an innovation. We always strive to connect with our listeners and entertain them, wherever they are. It is our constant Endeavour to set higher standards of radio programming every day. To complete 10 years in a city that boasts of such rich heritage and culture is a joyous occasion indeed. The live performance by Shalmali Kholgade last Sunday was a superhit in Kolkata, and concluded our series of 10 concerts. Now Red FM is all geared up for these LIVE shows from the hoarding studio.”