94.3 My FM celebrates third B'day in Udaipur

94.3 MY FM celebrated its third anniversary in Udaipur on July 7, 2010. On this occasion the station brought in its new spell with "Koshish Dil Se', an initiative under MY FM's CSR programme. A break from the monotony of routine life, "Koshish Dil Se' was an inspirational crusade for the residents of Udaipur.

As the popular radio station furthers its philosophy of Jiyo Dil Se, 94.3 MY FM listeners got an opportunity to be a part of the programme with MY FM thereby making a difference in the lives of people through "Koshish Dil Se'.

Commemorating the third edition of its Udaipur station MY FM endeavors to serve its role of a social citizen. Under this project, 3 underprivileged street children Jitendra, Shiv Shankr and Naveen are chosen and MY FM will undertake the responsibility of ensuring their overall development. Being one of the primary requirements for healthy growth, MY FM has chosen to provide a year round supply of Milk for these children along with basic necessity of education.

Commenting on the initiative, Harrish M Bhatia ' CEO, 94.3 MY FM (Dainik Bhaskar Group) says, "With a great response of this initiative in Bhopal, we have planned the similar activity in Udaipur as well. Instead of celebrating through regular activities, we have chosen to focus on giving back a little to help some underprivileged people by showing them how to live Jiyo Dil Se! It's heartwarming to see the spirit of these people and through the "Koshsih Dil Se!' initiative; we are planning to really make a

difference."