94.3 Radio One turns blue with Shankar Ehsaan Loy as the face

94.3 Radio One, the joint venture of BBC worldwide and Mid-day Multimedia is changing and recently it changed its color of the logo to blue formerly yellow. They have also signed up with music directors Shankar Ehsaan Loy as their exclusive Brand Endorser for the year.

"We are the first radio station to "create a music passionate product' and our listeners tend to see us as the only real music station in a sea of generic radio stations. Yes the others have tried to create some "music association spikes off air' but their on air product has not done justice to the music lover and to the music creator", said Vineet Singh Hukmani, Managing Director, 94.3 Radio One.

"Only 94.3 Radio One is a 'real music station' as it never compromises on the quantity and quality of music on air and constantly connects the music lover with the creators of music. We believe that we have a connect on 'passion for music with 94.3 Radio One", said Shankar Ehsaan and Loy

The station had embarked on a focused music stance position with its "maximum music. maximum choice' tagline. This was done from July 2009 where in they were the first station to launch 13 songs every hour with the "13 gaana challenge'. This was followed up by the "no song baar baar challenge' where in again, 94.3 Radio One was the first radio station to stop repeating songs in a day. RJs were also re-christened as MJs (Music Jocks) to communicate music passion and expertise. Apart from this it is the only station that plays classic songs to new songs back to back every hour to give the listener maximum choice. 94.3 Radio One launched the "Radio One music hall of fame' on air where across 31 days, 31 singers, music directors and lyricists were honored in February 2010.