Primesite rolls out a campaign for Garnier

Primesite, Mudra MAX's out-of-home solutions unit has rolled out an extremely dynamic campaign for Garnier. To enhance the brand presence in the market, Primesite has specifically concentrated in building its brand equity through 3 months long on ground OOH campaign.

The main aim behind the campaigns was to expose its various Garnier product, creating excitement and a 'wow' factor among its target audience. A very simple but catchy, the first campaign kicked off on 21st May with Garnier Men Powerlite which read the creative as "Get upto 2 tones lighter' endorsed by John Abraham, catering to the sensibilities of the Indian audiences whereas the subsequent campaign focused on Garnier Fructis- Long & Strong starting from 26th May'10.

Commenting on the campaign, Mandeep Malhotra, Senior Vice President said, "Our strategy was to identify key routes and high traffic areas across the cities. Sites have been handpicked to ensure quality as well as impact. The campaign was directed towards enchancing Garnier's brand image among the large consumer base in the promising markets."

The media used is both conventional and unconventional ranging from billboards, bus backs, gantry, mobile vans, mall branding, skywalks, drapes, translates and cantilevers. All prime locations covering across 20 cities including Mumbai, Delhi, Pune, Nashik, Bangalore, Kolkata, Indore, Raipur, Indore, Jaipur, Coimbatore, Ahmedabad, Pune Nagpur etc have been targeted.