A glimpse of what went into crafting Chandrika Pushpaveda’s TVC
With a legacy of over 75 years, Chandrika forms the world’s first Ayurvedic Soap. Its time-tested range of skincare products has earned the trust of millions of Indian women. Looking back to the time when Chandrika unveiled Pushpaveda to the world earlier this year, the handmade ayurvedic product fashioned a part of every woman’s lifestyle. The product is curated using the standardized procedure of infusing the power of flowers and advanced techniques that are tested by niche experts.
Chandrika Pushpaveda is Ayurveda's best kept secret, which is an amalgamation of Pushpa and Ayurveda. The BTS video gives us the rational of what went into crafting a product, that taps on to the hidden secret of ayurveda that is derived out of ten beneficial flowers. The parade of exotic flowers and old manuscripts placed on the sets and the greeneries that gives the look and feel to a world where ayurveda reigned, a world that was pure, untouched by the chemicals which is synonymous to the product. With none other than the seamlessly beautiful Malavika Mohanan, on board, who added an appeal to the film making it more fascinating and connecting to the core audience.
On the sets, Malavika Mohanan said, “Pushpaveda makes me feel fascinating, as it brings us the secrets from our ancient ayurvedic manuscripts. It showcases how ten amazing followers are soaked in coconut oil and treated in a way where it’s amazing for your skin care. It leaves the skin feeling soft and hydrated. I have grown up seeing Chandrika everywhere, so there is a sense of nostalgia and trust associated with the brand, because it just takes me back to my childhood. Very excited to be a part of this brand and waiting eagerly for the ad campaign to come out.”
Crew on the sets said, “When you talk about ayurveda you talk about age-old sayings, but there is still a tremendous amount that lies undiscovered about ayurveda, and Pushpaveda is one such product that brings to you the unexplored secret. Shooting for this has been a great experience as being associated with such brand. Also, working with Malavika was an absolute pleasure, she is easy going and a perfect fit for the ad film.”