Iconic soap brand Camay launches TVC starring Ananya Panday

Camay, the iconic beauty brand renowned for its luxurious soaps, launched a brand film featuring Bollywood sensation Ananya Panday. The film opens with Ananya amidst a backdrop of Paris. As the story unfolds, we see her walking the streets of the city; captivating onlookers with the fragrance of fine French perfume infused in her Camay soap bar. In essence, a Pied Piper of scent!

Commenting on the launch of the film, Nitin Agarwal, Chief Marketing Officer, Unilever International said, “Ananya’s magnetic presence effortlessly shines through, portraying a narrative of elegance & confidence. Camay stands for luxury, serenity and indulgence and her persona aligns seamlessly with the brand.”

Speaking about her collaboration with Camay, Ananya Panday shared, "It has been an absolute pleasure to work on Camay. Its an iconic brand with a legacy of elegance and sophistication that resonates with me deeply, and I am thrilled to be a part of this journey."

The film has released across digital and social media.

Film duration:  30 seconds

Creative Agency: Spring Marketing Capital

Production House:  Chalk & Cheese

Director:  Anna Joseph