Shaswat Goswami joins Sheela Foam as CMO

Shaswat Goswami recently assumed the role of Chief Marketing Officer (CMO) at Sheela Foam Ltd in March 2024. In this capacity, he spearheads demand generation strategies for renowned brands like Kurlon and Sleepwell.

Goswami brings a wealth of experience to his new position, having previously served as a Business Analyst at Infosys and as the Business Head for Lipton Ice Tea India subcontinent at PepsiCo. Prior to his role at Sheela Foam Ltd, he held notable positions including Marketing Head for Own Brands at Blinkit, Head of Marketing at Gaana, and Chief Marketing Officer at FNP.

An alumnus of both the International Management Institute (IMI) and GGSIPU's Sirifort College of Computer Technology, Goswami has demonstrated his proficiency in handling prominent FMCG brands such as Kurkure and Pepsi. Moreover, he has showcased his talent in establishing private label brands from inception, spanning Personal Care, FMCG F&B, and consumer tech/digital-first categories such as online gifting, ice-tea, and music streaming.

Goswami's leadership extends to leading high-performance teams within fast-paced environments. His areas of expertise encompass leveraging storytelling and data in various facets of brand architecture, brand management, media planning, new product development, and category management. He is adept at driving growth through both on-app and off-app customer acquisition strategies, as well as implementing effective retention marketing and re-marketing initiatives.