Pepsi unveils new Holi campaign
Pepsi's latest Holi campaign cleverly integrates the theme of artificial intelligence. The protagonist's quest for Thandai leads to a humorous discovery of "Thand.ai," showcasing AI's power. Expressing ambitions to overshadow cricket season, they pitch Pepsi Thandai and other products like Gujia.ai and Mith.ai. The campaign humorously suggests renaming Pepsi to pepsi.ai and emphasizes the ease of product creation through AI. Overall, Pepsi ingeniously captures the Holi spirit while tapping into evolving trends.
Advertising
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