Pepsi takes over Gateway of India to unleash its new look

Today, Pepsi’s new look takes flight worldwide, taking over iconic global locations as its first major global redesign in fourteen years. The new Pepsi globe logo was unleashed at Gateway of India, a monumental landmark of scale and presence, well known for its structure and architecture. Pepsi took over the monument with a digital artwork that showcased the reveal of new Pepsi visual identity in a fashionably cool inflatable installation.

The new logo thoughtfully borrows equity from Pepsi’s past, whilst incorporating modern elements to create a look that is unapologetically current and undeniably Pepsi. The updated colour palette introduces electric blue and black to bring a contemporary edge to the classic Pepsi colour scheme, whilst the signature Pepsi pulse evokes the “ripple, pop and fizz” of Pepsi-Cola – moving in time to the beat of music, the roar of the crowd, the heartbeat of culture.

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The takeover of an iconic monument in India marks the first step in Pepsi's new, bold era across design, storytelling, and partnerships. Pepsi will continue to drive culture forward in 2024 by delivering one-of-a-kind experiences whilst celebrating people’s thirst for the unexpected and eagerness to discover, experience and do more.

Sharing her excitement, Shailja Joshi, Category Lead, Pepsi Cola, PepsiCo India, said: “We are thrilled to reveal Pepsi's refreshed visual identity and new logo, embodying unapologetic modernity and the iconic status of Pepsi. The fresh design language reflects the invigorating spirit of Indian youth and their boundless pursuit of possibilities. The unveiling of Pepsi's updated visual identity at the iconic Gateway of India, through a unique installation, signifies our celebration of an exciting new chapter. We’re delighted to bring the new logo to India and are positive that Pepsi enthusiasts nationwide will embrace and connect with the bold new era of the brand in 2024.”

Pepsi continues to move at the speed of culture, delivering on what people are thirsty for – innovative products and iconic collaborations. As a champion of those who like to step out of their comfort zone and enjoy more of what they really like, Pepsi fans in India are urged to keep their eyes peeled for more unforgettable experiences that will land later this year.