PepsiCo India bets on digital connection in building consumer relationships

PepsiCo India, a leading player in the Indian consumer goods market, has highlighted the importance of digital engagement in building strong relationships with its consumers and customers.

Pavitra Singh, CHRO, PepsiCo India, said: "PepsiCo is a company driven by its brands, and at the heart of brands lies the aim to surpass consumer expectations. To achieve this, we must forge a deep connection with consumers. This involves translating their feedback into valuable insights, turning contacts into meaningful relationships, and transforming consumer loyalty into genuine affection. Our success hinges on the victories of our consumers and customers. Therefore, our foremost skill lies in our ability to engage with them digitally, adapting to the evolving landscape from the physical world of the past."

PepsiCo India is actively leveraging digital platforms to foster deeper consumer engagement. Through targeted marketing campaigns, interactive social media initiatives, and data-driven insights, the company is building stronger and more meaningful relationships with its audience.