Aaj Tak, ABP News & Zee News lead digital consumption: Chrome Digital Track

In a week marked by dynamic news coverage and engaging content, Chrome Digital Track highlights the dominance of the top 3 Hindi news live streams in terms of total unique viewers. The data encompasses consumption across Video on Demand (VOD), Live Streams, native applications, YouTube, and 3^rd party applications.

According to the data from Chrome Digital Track, captured in Week 9, 2024 (24th Feb - 1st March’24) from 8 AM – 10 PM) Aaj Tak Live had 29.30 million total unique viewers across Smart TVs (Cloud TV, Tizen, Vidaa, Roku, WebOS, Android, iOS & Linux, YouTube, browsers etc.) and Smartphones (YouTube, OTT, native apps, browsers etc.) followed by ABP News Live & Zee News Live with 24.44 Mn and 22.24 Mn total unique viewers respectively.

In the ongoing efforts to provide the most comprehensive media analytics, Chrome DM now includes Indian Socio-Economic Classification (ISEC) data in their reports, in which they have clubbed four socioeconomic categories out of the total 12, based on education and employment levels (ISEC 01-03, ISEC 04-06, ISEC 07-09, ISEC 10-12), effective this week.

This comprehensive analysis provides media professionals, advertisers, and content creators with a detailed understanding of the Hindi news landscape. The top-performing live streams showcased their ability to captivate audiences across diverse digital platforms.

The insights reveal the unrivaled performance of the top 3 Hindi news live streams, affirming their stronghold in the digital space. These live streams have successfully connected with a vast and diverse audience, solidifying their position as leaders in the digital news domain.

Chrome Digital Track showcases cross-media measurement in its true sense, reporting consumption of content (Live Streams & VOD) across devices and platforms.