Abhishek Bachchan to endorse Videocon's d2h

Consumer electronics maker Videocon has roped in Bollywood actor Abhishek Bachchan as the brand ambassador for its direct-to-home (DTH) service, d2h.

With this move Abhishek will join the gang on Bollywood hunks like Shah Rukh Khan and Aamir Khan who are endorsing Dish TV and Tata Sky, the two market leaders who have over six and four million subscribers respectively.

According to the reports, Abhishek is the important part of this project as the company has reportedly pumped in Rs 1 bn for this ambitious project. Reports suggest that the brand aims of two million subscribers by the end of this calendar year.