ABP Ananda Rules on Digital, acquires No. 1 position

Marking its leadership position in the Bengali market, ABP Ananda’s Digital arm, ABP Live (Bengali) has emerged as the number one player on digital and social media for the first time in the month of May 2021, according to Comscore MMX. By the dint of its special programming initiatives and unparalleled local news coverage, ABP Ananda’s digital platform has won the hearts of Bengali viewers worldwide.  

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This achievement is particularly special for the Bengali digital platform as it emerged as an undisputed choice amongst audiences for election coverage. ABP Live (Bengali) has proficiently undertaken issues of both local and national importance via cutting-edge reportage, leading it to this milestone.

COVID-19 has accelerated a major shift towards digital. ABP Ananda, therefore, has been ahead of the curve in analyzing and catering to this shift in consumer behavior by further strengthening its digital offerings. The digital platform of ABP Ananda has provided a multitude of content to its users on Bengal elections. From opinion polls and exit polls, to exclusive interviews, and analytical programming, the platform has left no stone unturned in keeping the viewers apprised and engaged during the crucial month of elections. 

While ABP Ananda has always been number one on television, the brand has shown massive growth on social media as well, in the month of May 2021. In fact, ABP Ananda was number one on Facebook and Instagram in terms of interactions and video views. [Source: Social (Crowdtangle)]. Further, it was also number one on YouTube in terms of video views. It garnered 196 Million Video Views on YouTube in May 2021, and was leading by more than 100 million views against the 2nd position. These numbers are a true testament to the unshakeable trust and the incredible following the ‘ABP Ananda’ brand has amongst Bengali viewers. 

Speaking on the achievement, Mr. Avinash Pandey, CEO, ABP Network said, “ABP Ananda has always been known for pursuing responsible, impactful, and action-oriented journalism. Providing top-notch content to our viewers, on all subjects and issues of concern has been our earnest endeavour. I’m happy to see that our efforts are being recognised and appreciated by our audiences. These numbers truly reflect the affinity they have towards our brand and we hope we can continue to inform and enlighten them with our content.”