Accor Services changes its name to Edenred

Operating in 40 countries, Edenred is the world leader in prepaid service vouchers with Ticket Restaurant, Ticket Alimentation, Ticket CESU, Childcare Vouchers, Ticket Car, Ticket Clean Way, Ticket Compliments,Kadeos, etc. By delivering employee and public benefits or solutions that improve the performance of organizations, Edenred's products make everyone's life easier in a myriad of ways.

Every day, 33 million people use Edenred's solutions. Nearly 500,000 private and public sector customers benefit from its sense of innovation and 1.2 million service providers have joined the affiliates network. In 2009, the Company generated total issue volume of ‚¬12.4 billion, of which more than 50% in emerging markets.

"Backed by our 50 years of expertise in prepaid services, this new identity will enable us to assert our position as a committed, pioneering, global leader," said Jacques Stern, Deputy Chief Executive Officer of Accor, in charge of the services business.

The corporate brand's new logo is comprised of different components that give it a distinctive identity: the red ball, symbolizing the different products and services; the name's initial letter to create a sense of community; a sphere, denoting the company's global presence; and a square, whose contemporary styling and shape recall today's social networks.