VisitBritain ties up with Russell Crowe starrer "Robin Hood'

VisitBritain, the national tourism agency for England, Scotland and Wales alongwith Universal Pictures and with other key tourism agencies and local authorities (the VB partnership) have come together to maximise exposure for the film, Nottingham, Sherwood Forest and the great British filming locations.

Ridley Scott, the film's director, said: "It was fundamental to the project that this motion picture was filmed in Britain, it was extremely important to catch the real essence and feeling only British locations in particular could achieve. This new adaptation is a Robin Hood that viewers across the world have never seen before. The only way we could achieve such a successful production was with the authenticity of the locations Britain and the East Midlands had to offer."

The idea behind the partnership is to invite travelers to visit the British sites. This partnership will take world on an epic journey of Robin Hood's Britain. VisitBritain has also launched a Robin Hood-themed microsite, www.visitbritain.us/robinhood, which features in-depth itineraries, movie trailers, film locations, content regarding Britain so that visitors can follow in the footsteps of Robin Hood including a "Hood Trail'.

Sandie Dawe, Chief Executive VisitBritain said: "Robin Hood is an internationally recognised icon around the world with an enduring interest in his story. We know that 40% of our potential visitors would be "very likely' to visit places from films and thoroughly enjoy visiting film locations they see on the big screen. Robin Hood is one of the few icons who has strong links to destination roots and many people from around the world can again associate the character with Nottingham.