Ad Club Bangalore receives over 1,200 entries for Big Bang Awards 2016
The Advertising Club, Bangalore has received an overwhelming response for the Big Bang Awards this year. Keeping in mind the changing media scenario, many categories have been added this year, especially in the digital, strategy and data spaces.
The registrations for Big Bang Awards 2016, which started on July 20, closed on August 16, 2016 after two extensions due to agency requests.
“We are gearing up for our biggest annual award night, the Big Bang awards, which recognises excellence in media and communications. The response we received this year is unprecedented and we are committed to put up a grand show,” said Sanchayeeta Verma, President of Ad Club Bangalore.
She further said, “The Advertising Club Bangalore’s Big Bang Awards is unique as it is fully online from its entry to judging stage. This enables people from across cities to participate and judges from across the country and APAC to evaluate the entries.”
Malavika Harita, former president and Chairperson of The Big Bang Awards Committee, added here, “We have put together a jury of over 75 eminent people drawn from Creative, Media, PR, Marketing, Advertising, Reasearch and Healthcare to judge the record number of entries received this year. We have been conducting the Big Bang Awards for over 20 years now without ever courting a controversy.”
Arvind Kumar, Executive Director of the Bangalore Advertising Club for the past 10 years, said, “There would be a panel of judges for each category, who would judge the entries over a span of a week, online, according to pre-set criteria. The entire technology backend is managed by Global Best Awards, USA, for the fourth year in a row. The entire system is very transparent because all entries have a computer generated unique ID, which does not reveal the agency or entrant name. The panel of judges do not know who the other judges are in their group. This is a very robust and well oiled system that we follow and is unique to our Club.”
The Big Bang Awards event will be held in Bangalore on September 23 and entry is by invitation only.