Ad land’s young guns: Sumeet Jindal, Co-founder, SVJ Communications

Sumeet Jindal is a Delhi-based young entrepreneur having over 5 years of experience in the PR and advertising industry. Jindal is the Co-founder of SVJ Communications LLP, a firm that provides digital advertisement, web development, digital PR and SEO services. He assists start-ups, celebrity and public figures to build and grow their online presence on various digital and media platforms.

In conversation with Adgully, Sumeet Jindal speaks about long term career in PR industry , success mantra, advice to youngsters and more.

What particular skill sets do you think you bring to the table?

As a young entrepreneur, you can’t limit yourself to a particular set, rather you have to come up with creative ideas and effective solutions to the issues of not just for your company, but also for the clients whom you handle. I bring a diverse range of skills to the table. These include expertise in online brand building, reputation management, growth strategies for start-ups, businesses. My experience in building and managing successful teams, developing and executing effective PR campaigns, and building strong relationships with clients and stakeholders has helped me to deliver results and build a strong reputation in the industry. I am also proficient in leveraging social media platforms, conducting research and analysis, and crafting compelling narrative to enhance the online presence of startups, celebrities, public figures, and businesses alike.

How did you establish your current organisation?

As the Co-founder of SVJ Communications LLP, we are leading agency providing digital advertisement, online brand management, web development, digital PR, and SEO services to various clients. As an agency, we offer a wide range of services to our clients, and we continue to work together to grow and evolve the agency. I have been working in the advertisement and communication domain since 2017, providing comprehensive digital services. The entity is directed towards building a professional network of brand ambassadors, media influencers, advertisers and communication specialists for providing clients a one sole platform for maximum brand valuation.

Who are the icons whom you look up to and how have they influenced you and your work?

As a young entrepreneur, I have been influenced by several business leaders and icons such as Dhirubhai Ambani, Ratan Tata  and many others, who have not only made significant contributions to the society, business community and to the country as whole, but have set high standards in terms of leadership, integrity and organisational management skills.

In current times, leaders such as Mukesh Ambani, Shiv Nadar, Uday Kotak, through their thought leadership, innovative strategies, and successful track records, influence us to practice integrity, transparency, professionalism, and humility in our conduct with ethical practices, strategic thinking, and relationship-building and to be a contributor towards the betterment of the society.

What are the five most productive things that you do in your everyday routine?

In my everyday routine as an entrepreneur, the following are some productive activities:

• Setting up priorities and day-to-day goals
• Meeting with team members to discuss projects and progress
• Reviewing and analysing metrics to measure the effectiveness of PR campaigns
• Developing relationships with clients and stakeholders
• Staying up-to-date with industry trends and news

Do you think a career in this field is a viable one in the long term?

Yes, a career in the PR industry is widely considered to be viable in the long term. With the increasing reliance on digital platforms and the continuous growth of the online market with more accessibility to Internet, the demand for skilled digital marketing and communications professionals with domain expertise is expected to persist. As long as businesses and individuals strive to establish digital communication with various stakeholders and enhance their branding, online brand reputation, online presence, digital marketing communication expertise will remain in high demand in the times to come.

What does it take to succeed in a career?

To succeed in a career in the digital and communications domain, it is crucial to have a deep understanding of digital platforms, marketing principles, and industry trends. Effective communication, analytical thinking, creativity, adaptability, and the ability to think strategically are essential with crisis management abilities. Continuous learning, staying updated with the latest tools and techniques, and being able to deliver measurable results are also key factors for success.

What would be your advice to youngsters planning to enter this industry?

I would likely advise youngsters planning to enter the digital and communications industry to develop a solid foundation in marketing principles, digital platforms, and analytics. Gaining practical experience through internships, freelance projects, or entry-level positions can provide valuable insights and hands-on learning. Additionally, staying curious, being adaptable to changes in the industry, and nurturing a passion for continuous learning are crucial for long-term success.