Week at a glance: IMAGEXX 2023; Regulating AI; Q&A - WARC’s Ed Pank; 10 years of Chimp&z

Regulating AI Part 1: Ground realities, trust & privacy concerns and how to bell the cat

With growing adoption of Artificial Intelligence (AI) in all spheres of life, business, science & technology, defence, medical science, etc., time has come to monitor this growth and put some rules to govern what is fast becoming a new ecosystem.

Regulating AI Part 2 - How the world is doing it and what India can do

India’s regulatory framework for governing Artificial Intelligence (AI) technology is still evolving and in the process of aligning with international standards and best practices. While India has taken steps to address AI governance through initiatives like the National Strategy for Artificial Intelligence and the draft Personal Data Protection Bill, there is still work to be done to catch up with some of the more established frameworks around the world.

Indian market has always been very good & sophisticated at building brands: Ed Pank

In conversation with Adgully, Ed Pank speaks at length about the future of creativity, where does the Indian market stand in terms of creativity, where is the future of creativity headed, and much more.

“Chimp&z Inc is looking forward to the next 10 years as we are here to play & stay"

The year 2023 marks the completion of 10 years of Chimp&z Inc. On this occasion, Adgully spoke to Angad Singh Manchanda, CEO & Co-founder and Lavinn Rajpal, MD & Co-founder, Chimp&z Inc, to know more about this milestone for the agency, what differentiates the agency from others, following a strong employee-centric approach, some marquee work done by the agency over the years, and much more.

Managing brand reputation in an increasingly hostile social media era

“When it comes to social media, no brand or individual can know who is next. With growing awareness among consumers, access to information online and the platform and freedom to share views and opinions online, anyone can be a target,” Sonam Shah, Founder and CEO, Treize Communications, rightly points out this market reality for every PR professional, agency and marketer.

Reinventing Public Relations - Stage set for IMAGEX Summit & Awards 2023

IMAGEXX Summit and Awards 2023 comes at an inflexion point for the Public Relations and Corporate Communications industry. Hence, it has been garnering a lot of interest from the changemakers and leaders in this industry. The discussions at the third edition of IMAGEXX 2023 will encompass a wide range of contemporary topics that are expected to set the agenda for the direction that Public Relations and Corporate Communications industry takes in India.

Trust & reliability of info is still why viewers tune into TV news channels: Pradeep Gupta

In this interaction with Adgully, Pradeep Gupta, Chairman and Managing Director, Axis My India, talks about the need for providing relevant content for driving channel viewership.

With content & collaborations, how Godrej Industries is showing the right way to go green

In conversation with Adgully, Burjis Godrej, Executive Director, Godrej Agrovet, speaks at length about the partnership with Bhamla Foundation and Hungama, the various initiatives that Godrej has undertaken to increase sustainability, and much more…

Fashion across Westside is doing exceptionally well: Shailina Parti

In conversation with Adgully, Shailina Parti, COO, Trent (Westside) speaks about her struggles in finding a well-fitted swimsuit that suited her body type when she relocated from London to Mumbai, which led to launch of the new collection, and much more.

Acer India’s Sooraj Balakrishnan on key trends shaping the marketing landscape in 2023

In conversation with Adgully, Sooraj Balakrishnan, Head of Marketing, Acer India, speaks about significant trends shaping the marketing landscape in 2023, prioritising incremental value creation and customer-centric innovations, focus on sustainability and more.

We’ve grown 75% in FY2023: Bombay Shaving Company Co-Founder Deepak Gupta

In an exclusive interview with Adgully, Deepak Gupta, Co-Founder, Bombay Shaving Company, delves into the insights, strategies, and accomplishments that have propelled the brand to new heights, the men’s grooming market in India, and more.

Women leaders are driving organisational growth with their innovative ideas: Deepika Jindal

In conversation with Adgully, Deepika Jindal, Creative Head and Managing Director, Jindal Lifestyle, speaks about how women from across industries are breaking down barriers and demonstrating their competence in areas that were once male-dominated, and much more.

More than just PR tactics are needed to have a strong brand presence: Kanika Chhabra

In conversation with Adgully, Kanika Chhabra, Founder, V Spark Communications, speaks at length about effective PR strategies, latest trends and developments in the PR industry, some successful PR campaigns executed by V Spark Comm, crisis management in today’s times, and more.

Crisis situation is an opportunity to reiterate company’s key messaging: Sonia Kulkarni

In conversation with Adgully, Sonia Kulkarni, Co-founder and Managing Partner, Hunk Golden & Media, speaks about her independent communications agency’s approach to meeting the needs and goals of clients, crucial strategies to handle crises, and more.

How Pilgrim leveraged the power of video content for increasing engagement

In conversation with Adgully, Konark Gaur, who took charge as Pilgrim’s Chief Marketing Officer in January this year, speaks at length about the #PilgrimNeDhoondNikale campaign, bringing onboard Yami Gautam as the brand ambassador, the marketing strategy, and much more.