Ad Land’s Young Guns: Ruchir Chauhan, AdLift

In his 5+ years of experience, Ruchir Chauhan has worked with B2B and B2C organisations, where he developed and executed highly customised digital marketing programs focused on Content Marketing, Influencer Marketing, Content and social media, including working with India’s top influencers and content platforms. He has been helping his 30+ clients generate leads, sales, brand awareness and build important business relationships online.

Ruchir Chauhan is currently working as Head – Content & Influencer Marketing at AdLift. In conversation with Adgully, Chauhan shares his success mantra, his journey with AdLift, the everyday planning that he does to streamline his work and be more organised.

What particular skill sets do you think you bring to the table?

I have always been a mix of creative and an energetic worker. Throughout my work history, this energy has shown itself in my upbeat attitude and ability to keep busy.

How did you join your current organisation?

I must call it ‘pure luck’. A friend of mine introduced me to AdLift in year 2015. However, in 2018 I had to shift to some other place and company for a year. But I decided to join back and AdLift welcomed me again. This journey has been amazing till date. 

Icons in this field you look up to and how they have influenced you and your work?

I generally don’t idolise people. I bump into someone every now and then who seems to display some amazing capabilities. I call them “Super People”. And yes, they do influence me and my work.

What are the five most productive things that you do in your everyday routine?

  • I spend some quality time with my parents. This is my morning ritual every day.
  • I am super active on social media and watch news on different portals.
  • At work, I sync up with my team, prioritise and closely look into the execution part.
  • I plan for the next day, which helps me be more organised in the mornings and get an early head start on the important work.
  • I watch a movie before going to bed.

Do you think a career in this field is a viable one in the long term?

Absolutely! I feel passionate about my work, and I see people around me with the gleeful faces. My field provides me with an opportunity to connect with awe-inspiring people overseas. I mean, who doesn’t wish to speak with ‘The Mithali Raj’, the Indian women cricket team’s captain. 

What does it take to succeed in a career?

For me, keeping a positive attitude, setting goals for myself and learning from feedbacks are three essential ingredients to succeed in a career. Also, I really feel if my Today is better than my Yesterday, then I am succeeding.

What would be your advice to youngsters planning to enter this industry?

Take on challenges and do not be afraid of failures. Start making connections, meet new people as this will lead to both personal and professional improvement. And if you ever feel low, then follow this simple mantra – “Pat yourself on the back and yell KEEP GOING my boy”. 

Where do you see yourself in five years’ time?

I wish to see a tremendous growth in my own skills and capabilities in the coming years. Along with taking on more challenging projects and learning from the best people around me.

Is there any organisation that you would like to work with in the future?

I have not thought about that. Currently, AdLift is the company that I find the best place to work at.


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