Ad space per publication in H1 2023 grew by 43% compared to H1 2021: TAM

Ad space per publication in H1 of 2023 grew by 43% compared to H1 of 2021. In H1 2023, ad space increased 5% over the corresponding period in 2022, as per TAM Media’s report on Print Advertising in Jan-Jun 2023 period.

The Education sector dominated with 19% of the ad space share in the Print medium, followed by Services with 16%. The Top 3 sectors together accounted more than 45% share of Ad Space in Print.

The Top 10 categories together accounted for 43% share of Ad Space in Print. Five out of top 10 categories moved up in ranking during Jan-Jun’23. Only Retail Outlets-Jewellers and Retail Outlets-Electronics/ Durables category maintained their ranks in H1 of Y 2022-23. Three out of the Top 10 categories were from the Retail and Education sectors each.

Maruti Suzuki India topped the advertisers’ list in Print, followed by SBS Biotech. The Top 10 Advertisers contributed 13% share of the Ad Space in Print. Six of the Top 10 advertisers from Jan-Jun’22 were still in the Top 10 of Jan-Jun’23. Ranking of MG Motors India and Allen Career Institute shot up to the Top 10 list of Jan-Jun’23 compared to Jan-Jan’22.