ad:tech announces Mondelēz as its first Keynote for the 2014 New Delhi show

ad:tech New Delhi has announced its premier keynote speaker for its 2014 show to be held from 20-21 March, at Leela Ambience Hotel, Gurgaon.

For brands and agencies hungry for true thought leadership and best practise, ad:tech New Delhi has been the place to be, for over 3 years now. Living up to the promise of leading the Indian marketing fraternity to ‘the future of dynamic and ever-charging digital world’, ad:tech new Delhi 2014 will focus on top-notch global learning through keynote speakers, topic-driven panels and workshops, as well as showcase the latest products and services.

ad:tech announced its first Keynote speaker - B. Bonin Bough,  VP Global Media and Consumer Engagement at Mondelēz International. Bonin is responsible for media, including leading and developing the partnerships, internal capabilities and strategies across all forms of consumer connections, and has played an integral role behind the OREO Daily Twist and the OREO Super Bowl campaign. Bonin has been recognized as one of the hottest rising stars in lists that include Fortune’s 2011 “40 under 40”, Fast Company’s 2011 100 Most Creative People in Business, Ebony’s Power 100 and The Internationalist’s 2012 Internationalists of the Year.

This year the theme for the show is “Leading with Digital in Challenging Times” and the conference will feature a roster of 100+ globally-respected experts sharing insights on subjects relevant to the digital media, advertising and marketing industry including Planning for the New Multi-Screen World, Rise of Micro videos, Consumer Journey in a Mobile 1st World, Programmatic buying, ‘Second Screen' and Social conversation around TV and more.

Commenting on ad:tech New Delhi 2014, James Drake-Brockman, Head of EMEA & India, Digital Marketing, dmg::events, said “With over 240 million internet users in 2014, India is all set to have the 2nd largest Internet base in the world. As digital goes mainstream, ad:tech is perfectly placed to play a crucial role in making the Indian digital industry a better place to do business. This year we have an action-packed show and our keynotes, panellists and exhibitors will offer a multitude of opportunities for attendees to learn and empower them with new ideas and insights that they can take back and use in their businesses. If brands and agencies want to understand how they can become better at digital marketing, then they should make time to visit ad:tech  ”

ad:tech New Delhi‘s vibrant EXPO will be featuring leading-edge suppliers – from Brand Marketing, Analytics, CRM, Mobile, Performance, Affiliate Marketing and will also have “Innovation Alley”, a dedicated zone showcasing start-up’s with pioneering new technologies in digital marketing.

Previous editions of ad:tech New Delhi were attended by delegates and speakers from 15 countries including USA, UK, Singapore, Australia, Japan, Indonesia and Korea, and participation from many of the region’s leading brands, including Pepsi, Coca-Cola, Nestle, Hindustan Unilever Limited, Aditya Birla Financial Services, Ford India, IBM, Bharti Airtel, LG Electronics, Axis BankYatra.com, Cafe Coffee Day, Chevrolet, Citi India, Cleartrip, Kotak Mahindra Group, Domino's Pizza India, Dr. Reddy's and many more.