ad:tech, New Delhi '14 commences with great fanfare

ad:tech, World’s largest digital marketing event announced the commencement of its 4th edition of Digital Marketing & Advertising Conference & Exhibition in India at The Leela Ambience Hotel and Residences, Gurgaon.

ad:tech New Delhi 2014 promises to offer two action packed days with keynotes, education session led by digital marketers, knowledge sessions, free workshops and actionable insights to improving ROI from digital advertising and marketing. With more than 30 sessions, from panel discussion to in depths presentations to hands on workshop, ad:tech “Leading with Digital” theme tries to cater as many areas as possible.  This year ad:tech has specially designed an Innovation Zone  for showcasing new technologies in digital marketing and has arranged for various special events, from Pub Crawl, to the Big Networking Bash and  a lot more.

The opening day of ad:tech 2014 witnessed Key Note sessions from renowned industry leaders Mr Karim Temsamani, President, Asia-Pacific, Google and Mr. Raghav Bahl, Founder & Editor, Network 18 who shared their expertise and research on various topics like Marketing and Advertising strategy, SEO Management, Myths about Social media, Planning for the new multi screen . Other highlights of the day included session including The Many Flavours of Digital ROI, Planning for the New Multi-Screen World, Marketing Masters :4 CMO’s present on how they leveraged Digital to build their brands and The Agency of the Future – Advertising or Marketing Solutions.

Commenting on the grand opening James Drake-Brockman, Head of EMEA & India, Digital Marketing, dmg:events, said “ad:tech over last 3 years has been a platform leaders of the industry to meet and discuss scenarios and future of digital marketing industry. In its 4th edition, ad:tech 2014 will have participation from over 60 exhibitors and 3,000+ attendees. It our constant endeavour to provide engaging sessions and prominent speakers that aims to bring out the best practices for a stable constant growth of the industry”