Adgully Exclusive | Focusing on industries that have consumer touch points: LikeMyWorld's Rakesh Agarwal

LikeMyWorld team, is team of highly committed, creative and passionate individuals having impeccable credentials. Rakesh Aggarwal is an alumnus of IIT and has a goal in life to make things simpler.

In an exclusive conversation with Adgully, Rakesh Agarwal, Founder & CEO, LikeMyWorld, shared the concept and idea behind launching the product "LikeMyWorld', he said, "We launched our company in August, as we started our company we started with ground work that is understanding the industry and their work. We do had loads of idea like more than 50 concepts when we started, we went out and spoke to people about our applications and ideas, they found it quite interesting and were excited too. Then, we decided that we'll not do business development but will focus on this. So, from the month of September- January this year, we are focusing much on research and development and figuring out how to do it and get started with it."

He further added, "With this launch we are showcasing exclusive products in different industry verticals. Just to give you a background, we are focusing on - consumer, automobile, media entertainment, sports, hospitality, we are focusing on such industries that have consumer touch point."

"LikeMyWorld' is a social initiative, as this social platform is not just for chatting but a platform where we can engage in useful stuff. It's one of the good media to engage and connect with people. The USP of the brand is, the way they engage their end users and consumers in totally different way.

What is "LikeMyWorld' all about? "Most of the media worldwide right now are pretty much focusing on our first part, that is 'we connect' and now they understand the problem that it's not important to have thousands or millions of fan but important to build engagement with them. So, these applications like save environment, social club, automotive and other interesting games are there, where we are trying to build interactive concepts especially for young consumers as they are much involved in social networking sites. We have around 75 applications which is easy to learn and enjoyable. We are trying to connect with our consumer through emotions as they like sharing what they like, their best experience or place like in automotive we guide our consumer with road, climate, atmosphere etc., which is different from other sites that provide tour guidelines. Here one can play, share their ideas, get incentives in games and apart from these we have games where you can share your wardrobe, can like, buy or sell. You can earn money and spent it too." said Rakesh.

He further elaborated, "It's gamification of the brands. It helps to build a relationship with the end user or consumers, once it's done and later whenever buying decisions come consumer buy that brand, they associate with that brand."

LikeMyWorld has a celebrity segment, media segment, consumer products segment and social media initiatives. Till now they used to pitch directly and they have received good response, but now they will pitch their client through agencies also.

We asked Rakesh Agarwal, about why he thought launching this new product in Bombay, and to share insight about "LikeMyWorld' team. He replied, "We always wanted to launch our new product, at a place where people would be able to appreciate the creativity and yes Bombay is the right place for that. About our team we have our execution team, creative and content writers, brand consultants, graphic designers and we are focusing on to strengthen our team and working on to form our customer facing team as we stopped hiring in between due to our focus on our brand."

What your clients are expecting and vice a versa, "There are brands which are like just start up and we have clients like that who wants us to run teasers for them to let people know about their brand. We connect them to the right audience, keep audience engrossed with them, making sure that our clients are always unique, we deliver a deeper insight about our clients to consumer's consumption patterns, views and suggestions thus we expand their business by making them out-reach their present reach. We want to cover our running cost and the scale as its self 'funded company as of now. We have clients where we require funding element for second and third quarter of the year, as funding is a natural thing which is required." Said, Rakesh Agarwal.

"LikeMyWorld' is planning to come out with free apps for normal people/end consumers to use. They are looking at to gain value and customer acquisition.

"In terms of pricing, our applications are bit expensive but it's a very interesting and customized approach." said Rakesh Agarwal. | By Ranjana Gupta [ranjana(at)adgully.com]