Adgully Exclusive | Gear up to "Gatecrash' with MTV: MTV's Aditya Swamy

"Think youth festival, Think MTV' with this, MTV has initiated a new property called "Gatecrash', which will give fans a privilege access to the most exciting events across the world. Be it a musical festivals, a carnival, a cultural extravaganza, MTV brings the festivities closer to the youth by allowing them to jump the queue through MTV Gatecrash. The name as it sounds grants a special access to the choicest winners to enjoy the festival in all MTV style.

With MTV "Gatecrash' youth would get opportunity to engage themselves with various music festivals, shows and concerts globally. It's a great platform where they can soak themselves, they would get chance to meet performers and entertainers.

Adgully caught up with AdityaSwamy, EVP AND Business Head MTV India, who gave us insights about the new MTV property "Gatecrash'.

While giving us insights, Aditya Swamy said, "Young people are experience junkies and since virtual experiences are the norm today, real ones are becoming even more special. With MTV Gate Crash we will give people of chance to touch and feel the magic of the best in live entertainment, get inspired the creativity of the performers create social currency out of this once in a lifetime experience."

In terms of marketing plan, Aditya Swami said, "MTV Gatecrash with "Storm' is a multimedia initiative with campaign across TV and Digital. The focus is on creating social buzz, building and engaging youth in it by going more digital."

MTV GATECRASH will be one of the forerunners in innovating different ways to bring the best available events for the fans in India. MTV GATECRASH promises to be an open ticket to experience the best sounds, great symphonies and a story you can live to tell.

The show "MTV Gatecrash' will kick start this month with the two-day music festival "Storm' to be held on 21 Jan in the hills of the beautiful district of Coorg in Karnataka. This would be across TV and digital campaigning.

Along with being a music festival, Storm and MTV will also promote a strong conviction towards preserving the environment, with eco-friendly venue, minimal usage of plastic and innovative recycling techniques; Storm Festival promises to fulfil the green-cause. The festival is a total "drug- free zone" and has a zero tolerance policy against those who breach it. "Storm' with a strong conviction towards preserving the environment, takes the concept of "responsible Tourism experience" to a new level. This initiative is also to strongly address a few of present global concerns and doing our bit to prevent environmental degradation through innovative strategies and technology.

"Storm' would be a complete experience for all age groups, young or the old with Multiple Stages, Food corners, a Flea market, an Adventure zone and Camping area where each individual at the festival enjoy music, nature, food and Adventure.

"Storm' will showcase an eclectic mix of 37 artistes from across the globe performing on two different stages. The fest will include electronic band, artistes and DJs like Indian Ocean, Leslie Lewis, The Raghu Dixit Project, Swarathma, Richard Durand, Faridkot, Thomas Gold, Pearl, Nikhil Chinapa, Soulmate and others.

In last few months, MTV has been an official partner to F1 race ' the start-studded sporting event. Recently, MTV was the official partner to the most prestigious EDM festival ' Sunburn.