Adgully Exclusive | No publication in the market like Robb Report: India Today's Ashish Bagga

Recently The India Today Group launched the world renowned name in Lifestyle publications- Robb Report. CurtCo Media, the publishers of Robb Report across China, Brazil, Russia, Turkey, Spain, and Middle East, is partnering with India Today Group to present the very best of the international luxury lifestyle to India.

Adgully caught up with Ashish Bagga, Chief Executive Officer, India Today Group, to know more about the latest launch and its positioning amongst other competitors in the same genre.

Talking about the latest launch, Bagga says, "India is one of the hottest destinations for global luxury brands right now. India's consumers are becoming savvier about the most exquisite luxury brands and experiences that can be enjoyed globally so it is fitting that the country is witnessing its very own edition of Robb Report. The premier issue of Robb Report India reaches the country's most affluent and sophisticated readers today."

Aimed at the country's most wealthy individuals, India's richest connoisseurs, gourmands, thrill seekers and treasure hunters Robb Report India will help the readers to discover how to spend their money on the finer things in life. From art, watches, yachts, private jets, wine, haute cuisine, travel, style and sport, Robb Report India will define elegance and distinction for India's discerning elite. Robb Report India will focus on luxury goods and services offered both internationally and in India. "It will be a guide to the best-in-class the world has to offer including some of the finest experiences and must-haves from the Indian subcontinent," Bagga adds.

As a part of the marketing strategy a crack team of editors, marketing and ad sales professionals, handpicked from across the India Today group, who understand this space has been created. " Luxury is global and the "affluential' Indian is not constrained simply by what is or isn't available in the country. Hence 70 per cent of the content will be global, as our readers are well travelled and well informed. The objective will be to deliver an experience in simply the best that the world has to offer those who understand what it means to enjoy and appreciate the details of global luxury living," he adds.

While signing off we ask him what is his vision for Robb Report, Bagga says, "To further strengthen Robb Report's global position as the ultimate guide to high 'net- worth individuals who have a passion for celebrating life and success, whilst seeking out rare and exotic experiences for enjoying the exclusive beauty of living the luxury lifestyle with superlative taste and sophistication." | By Prabha Hegde [prabha(at)adgully.com]