Adgully Exclusive | Rajan Narayan, the north star of Quadrant Communications!

Chai and conversation with Rajan Narayan, the President and CEO of Quadrant Communications. Narayan has been with Quadrant since 2005 and has had a major role in bringing the company to where it is today. Narayan had a choice between software and engineering but chose advertising because it was what he wanted to do. "I love this business of ideas", he says.

Quadrant Communications Ltd. was established in 1998 and is a subsidiary of Interpublic Group (IPG), U.S.A. and the Kirloskar Group. Quadrant Communications is a Full-service Advertising Agency, providing clients with 360° marketing communications solutions.

The first thing Narayan did when spear heading the setting up at Mumbai was take Quadrant away from its dependence. In 2005 the economy saw an entrepreneurial wave Quadrant saw this as an opportunity and took advantage of it.

In 2011, Quadrant is hoping for a 25% growth rate and they also plan to expand to Hyderabad, Coimbatore, Ahmedabad and other entrepreneurial hubs with operations from Mumbai and Pune.

"You're just not in advertising; you're in driving the success of the brand." ' Rajan Narayan.