Two new creative duties bagged by Quadrant Communications

Quadrant Communications, recently, bagged the creative duties for Alliance Tire Group and TBZ Nirmal Zaveri. The account size is projected to be Rs 10 crore. Alliance Tire account was won through a multi-agency pitch and there was no formal pitch for TBZ Nirmal Zaveri.

Alliance Tire Group- it is a global maker of off-road tyres. Quadrant will handle the communication for the company in all the geographies based out of India. And, for the media mix the agency would mainly target print and activity-based plans. The agency is working towards creating a two-fold communication ' first, leadership advantage at a global level and second, communicating the functional benefits of the brand at a local level.

TBZ Nirmal Zaveri ' it is the jewellery salon by designer, Nirmal Zaveri, who comes from the roots of Tribhovandas Bhimji Zaveri. The agency has been appointed to target mainly the retail customers in the mid HNI (high net-worth individuals) segment.

Moreover, the agency would work on establishing TBZ Nirmal Zaveri as a brand and creating awareness about their premium silverware. It plans to use print, outdoor, events and focused micro-marketing for this.