Adgully Exclusive | Star Pravaah betting big with new shows sets new goals!

Star Pravah channel which was launched in November 2008, has succeeded in capturing a good viewership for their programmes in the recent past. The channel has now launched two new shows, one, a reality based show 'Aata Hovun Zau Dya', a new form of musical celebrations; and second 'Lakshay', a police - crime - drama. Two different genres, two different format, with the only thing common being - serve something new to a large growing marathi audience.

Hosted by popular Marathi actor Siddharth Jadhav, 'Aata Hovun Zau Dya' will feature eight celebrity captains including singer Rahul Saxena, Vaishali Mhade, Mangesh Borgavkar and many more leading their respective musical teams. The show produced by Endemol Productions will be adjudged by

Deodhar said, "we wanted to prove that Marathi 'reality shows' are nowhere behind the Hindi reality shows, as far as the production quality is concerned. The show is produced by Endemol Productions (Big Brother', 'Fear Factor India', 'Deal Ya No Deal' & 'Heart Beat' fame) is enough to indicate the quality of this production," she added. With an entirely new concept for the their target market, Star Pravaah plans to break the monotony that, in a way drifts the audiences not only to competition channels in the regional segment but Hindi GEC's as well.

"With Lakshya, she said, "we will present a very captivating narrative through crime related stories. The talented cast will hold audience attention & make them feel involved in the whodunits with every single episode." Being positive she went ahead to elaborate and said, "these gripping crime stories will be quite a treat for our viewers. We wish to bring out the grit, dedication & passion that make the Police, backbone of our society."

Lakshya has been produced with advanced production quality which will match the thrilling pace of the narrative. Most of the episodes are shot extensively on outdoor locations and with latest technology. Lakshya has been produced by Aadesh Bandekar's Soham Productions.

Star Pravaah, which has brought to its beloved audiences iconic shows like Bhandaa Saukhya Bhare, Mann Udhan Varyache , Swapnanchya Palikadle ,Tujh Vin Sakhya Re and Pudhcha Paul is completely adhering to our promise of providing fresh and innovative content and programming;

With a wide and varied bouquet of programmes that cater to audiences across age groups, mindsets & strata, STAR Pravah aims to reach every corner of Maharashtra and be the ultimate destination for complete family entertainment. | By Ankita Tanna [ankita(at)adgully.com]