Adgully Exclusive | We only think 100% growth: Bloomberg UTV Pulse's Siddharth Narula

Bloomberg UTV's Pulse, a specialized unit at Bloomberg UTV, helps clients by creating bespoke and tailor made solutions that help a client resolve any key marketing challenge that they may have. The unit doesn't sell any product, but instead understands a client's need in depth, and then utilizes Bloomberg's various assets like indepth industry understanding & expertise, editorial credibility, TV & online media platforms, in house execution team etc. and creates customized solutions.

Talking about the specialised unit, Siddharth Narula, Senior Vice President, Pulse ' Bloomberg UTV, tells Adgully, "Utilizing the full spectrum of multimedia options available, we provide a credible & effective platform for reaching a client's message to their desired target audience, and allow for focused and objective communication which no other media can provide so effectively, or so impact fully."

He further adds, "Whether it be organizing events and creating other formats like On-Air Special Shows, and Online Branding, or utilizing our varied expertise of creating special interest television and multimedia properties, or even using the support of our expert and world-class editorial team. We at PULSE deliver captive audiences through utilization of the right media, which as a result leads to a boost in actual sales by converting target audiences into actual revenue."

The unit offers solutions in B2B and B2C Domain and solutions vary from client interactions with on ground solutions, feature programming with social / economic themes, grand brand building efforts like Awards / Summits and Conclaves. Pulse builds platforms which helps corporate India to interact with Government and has ably built Global Brands like:

- The Autocar Awards

- The Cxo Awards

Pulse is now rapidly extending its services to offer specialized conferencing and exhibitions solutions to clients. Titled as "Bloomberg UTV Pulse Conferences & Summits', this specialized division will undertake client mandates to organize conferences (1-3 days), congress (1-2 days), conclaves (half day) and summits (1 day) across India and select international destinations. While queries are welcomed from across industries and sectors, special emphasis will be laid on Sector economies, State Head Visits, International Trade bodies etc.

On 25th of August 2011, Bloomberg UTV PULSE Conferences & Summits, announced their debut summit, "THE AIRPORT SUMMIT 2011'. The Airport Summit 2011, a one-day summit, focuses on the theme of "Inspiring Better Airports" will be held on August 26th at The Park, 15 Parliament Street, New Delhi. The Summit will provide a platform for Airport Infrastructure/Operations/Management solution providers to meet with qualified buyers, decision makers and business partners within the prominent airport industry in India.

The Airport Summit 2011 comes at an opportune time considering that the Indian Government has planned an investment of USD 30 million has been specifically earmarked to be invested in the Indian airport infrastructure development by 2020. USD 9 billion is expected to be invested in the year 2013. As per expert projections, by 2020, Indian airports are estimated to handle 100 million passengers including 60 million domestic passengers and cargo in the range of 3.4 million tonnes per annum. The need of the hour for India is to have world-class gateway Airports providing aviation services and passenger/cargo facilities of global standards.

The Airport Summit 2011 will address the current business issues like the design elements of the next decade, passengers as the new focus, new revenue models, growing airport capacity in the region amidst global economic slump, fragile airline financial health, environmental constraints that will shape the strategic development of the Indian Airport Industry.

The Airport Summit 2011 will provide an unparalleled opportunity to connect with the most influential senior level executives, government representatives, and service providers who are defining the industry.

He confidently adds, "We only think 100 %." | By Prabha Hegde [prabha(at)adgully.com]