Adityan Kayalakal joins Byju's as Sr Director - Brand & Creative Strategy
Byju's has appointed Adityan Kayalakal as Senior Director - Brand & Creative Strategy, as per his LinkedIn profile. At the edtech company, Kayalakal will be responsible for leading the social and digital efforts within the larger brand & creative strategy team.
Over 14 years of experience, he has worked in different areas of the marketing industry spanning creative, digital, content, marketing, activation and film production during which he has been fortunate to have worked with iconic brands such as Jeep, Budweiser, Mercedes-Benz, Nivea, Frooti, Tata Group, Virgin Mobile, ICICI Bank, UNICEF, Godrej Group, Skoda, The Times Group, Reliance Jio, BBC, Kraft, Unilever and most recently the NBA.
Before joining Byju's, he was associated with National Basketball Association (NBA) as the Director - Global Content & Media Distribution and helped onboard key partners such as Viacom18 (MTV, Vh1, Voot and Jio TV) and Star Sports for NBA live rights, DD Sports for NBA Classic content and Loco for NBA 2K League (esports) giving the NBA unparalleled distribution in the sub-continent.
Kayalakal's previous stints include Publicis Emil, Publicis Groupe and Digitas India.