Adsfactor ranks as Top Ad Network in Hong Kong: comScore Report

Adsfactor, the ad network division of Pixel Media, has overtaken Google's Ad Network with unique user reach that also surpasses that of Yahoo Hong Kong and Facebook to be Hong Kong's largest online advertising network and major source of quality user reach according to global digital business analytics provider comScore's April 2011 Media Metrix report*.

Adsfactor now reaches 98% of all active Internet users in Hong Kong or equivalent 4.297 million unique visitors and generates close to 1.1 billion page views on a monthly basis.

Adsfactor has seen high double-digit year on year growth in terms of unique users and, as of April 2011, boast the largest number of unique visitors in Hong Kong on an aggregated basis on its network. It is also the category leader by unique users based on a variety of channels such as in Travel, Women, News, Entertainment, Finance, Property and more. Adsfactor has also implemented comScore's tagging technology to improve the accuracy in reporting its figures, granularity and further transparency of its network.

Kevin Huang, CEO of Pixel Media, parent company of Adsfactor said, "I am extremely proud that Adsfactor has become Hong Kong's number one ad network by unique user reach. The result demonstrates our belief that a brand safe, handpicked and quality ad network can achieve greater scale, targeted and quality reach and still meet advertiser's brand safe requirements".

"Furthermore, we continue to be only local ad network to be audited by comScore and by doing so making available our network data to the advertising community through a trusted third party. Combining our network reach with our Rich Media Suite, we enable advertisers to engage their audiences and measure beyond the click " he added.

This news is timed with the appointment of Christine Lau as Strategy Director, whose extensive international digital advertising experience compliments Adsfactor's local market knowledge and footprint. Her timely appointment will enable Adsfactor to fast track its growth and to continue building on the momentum and value proposition of its ad network at a time where it is already experiencing fast growth.

We plan to continually evolve and improve our offerings to deliver greater brand solutions with the launch of our Rich Media suite and better quality results to advertisers, agencies and publishers in the years ahead," said Lau.