#AdviceZarooriHai Diwali campaign by Edelweiss Mutual Fund

Edelweiss Mutual Fund has launched a film for Diwali extending the #AdviceZarooriHai campaign with an aim to lay emphasis on the need of taking the right advice before we do anything in life and primarily investing. This film has been shot in association with the Mumbai Fire Safety brigade who has given tips on how to celebrate safe and secure Diwali.

Prior to the Diwali film, a series of three 30 second digital films were launched highlighting the need for advice while investing in mutual funds. Edelweiss AMC is promoting the campaign through Digital medium and social media and most importantly through their partners who have helped in spreading this message across.

Most investors are not equipped to understand the various categories and kinds of mutual fund schemes/products. The cost of going wrong and the impact on the investment portfolio by choosing a wrong investment is higher than advice cost. Hence Advice is important to choose the right fund suitable to the investors risk profile and goal fulfilment.   

Radhika Gupta, CEO, Edelweiss Mutual Fund expresses, “Advisory plays a crucial role in every sphere of one’s life. While our team was interacting with investors we realised that many investors did not have the knowledge nor the clarity and confidence of his investments. Under this campaign, advisors will explain to their clients the crucial role that expert financial advice plays in building and growing their portfolio.”

This campaign is part of the Investor Education Program of Edelweiss Mutual Fund.