Adz Edge waves new outdoor campaign for 'Titan RAGA Weaves'

Titan RAGA Weaves collection is crafted to suit the evolved taste of contemporary Indian women who hold a position of honour in their career and believe in style statements. Inspired by the traditional Indian art forms in textiles such as kalamkari, zardozi, phulkari and Benarasi work,the collection is an ode to vibrant Indian art forms that is offered in a variety of colours and in different patterns of leather, metal, gold, rose gold and steel.

Anirban Ghosh, Senior Vice ' President Adz Edge, "It's once again a tremendous boost for Adz Edge (West) to start rolling the outdoor campaign of one of the most admired brand in the country. As I had mentioned and done it earlier this time also we have executed the campaign seamlessly with excellent TOT and we are confident of doing the same in future as well. Our strategic approach towards the campaign, right from the brief given to us was absolutely specific to the objective and using proper planning technique, made all the difference and hence gained the confidence of the client second time in a row."

Considering creative impact of the brand Titan RAGA Weaves, Adz Edge identified and mapped the target group areas in Mumbai. They used various research data to select media and create the hype among the audience as a strategy for the outdoor campaign. To get the maximum reach level, top of the mind recall and build an image of the brand Adz Edge placed prominent billboards across all the major locations in Mumbai and Thane.

Titan Industries is India's leading producer and retailer of watches and jewellery, and is credited with changing the face of the Indian watch as well as the jewellery industry products to suit various consumer preferences. Its products are recognized for innovation in design, quality and reliability. Thus, these are actually some of the newest and extraordinary assortments from Raga collection from Titan watches.