Affle enters into a strategic partnership with eBuddy

Affle, Asia's leading mobile media company and eBuddy, the world's leading independent web and mobile instant messaging (IM) aggregator, have entered into a strategic partnership that gives Affle exclusive rights to sell eBuddy's mobile and rich media advertising inventory in India.

eBuddy engages millions of users to chat in a single interface across all major IM networks, attracting more than 30 million unique monthly viewers worldwide and more than 2.0mn users in India. Affle is a leading mobile messaging & mobile advertising company which builds engaging mobile messaging products & caters to premium brands by offering mobile advertising solutions on a host of owned and partnered mobile media properties reaching to over 150Mn users in India.

This deal is of great significance to the mobile advertising industry in India which has grown by leaps and bounds over the last year, owing to increased mobile penetration, easier and cheaper availability of Mobile Internet/3G services and social media usage through mobile devices.


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